Most business owners have an idea of what they want to say to their clients and potential customers, but figuring out how to say it can be a challenge! We can help you develop a marketing strategy that will help attract, and retain, the right customers.
How you keep track of your customers is the key to being able to market to them. We can help you clean, segment, and organize your current database, and set it up for future lead capture, in a way that makes sense to your business and is easy to maintain.
Email marketing has exploded in the last 10 years and the old "batch and blast" methods, plus scraping the internet for email addresses, no longer work effectively and could actually land you in some trouble. We're up-to-date on the latest laws and best practices to ensure that your emails are not only effective marketing and retention tools, but that they're more likely to land you in a recipient's inbox without a lot of fuss.
Sometimes, it's ok to let a robot do a job. Especially now, when we're busier than ever. Blue Horse can set up a Marketing Automation plan for your outgoing messages that is affordable, personalized, and effective, so that your customers and leads can feel like they're part of a conversation while you're free to take care of more of your business.
Everyone with a website knows that SEO is important, but it can be hard to know how to implement or improve it. We have the expertise to help you analyze and optimize your site quickly and effectively.
The best way to attract new customers and clients is through digital ads (pay-per-click advertising or search engine marketing). Knowing where you should be investing your online advertising dollars, and how to set up your ads, can be tricky. We can help you figure out the best advertising mix for your goals, needs, and budget.