Frequently Asked Questions

I need a digital marketing strategy. What do I do?

Knowing where to start is often the hardest part in putting together your company's digital marketing strategy. You know you want to do online advertising, or is it email marketing, or is it social media, or is it PPC or SEO?? Or you don't know. Which is where Blue Horse comes in. We'll meet with you to learn more about your business and help you figure out which digital media mix is right for you.

How much is this going to cost?

We offer flexible pricing options for your needs, depending on what they are. If you only need some copy writing help, not a problem. If you need your online ads completely managed, we can help there, too. Needs are usually billed as projects.

What if I just need some guidance?

At Blue Horse Digital Marketing, we're big on teaching. As a business owner, it's helpful if you know at least a little about every aspect of how your advertising is being done so that you know you're getting the right results. We have a lot of resources we make available to our clients, and also provide guidance services to help you better understand digital marketing best practices.

Can't I just send emails?

Well, you can. But, the rules of email marketing over the years have changed dramatically. The days of scraping addresses from the internet or from conference attendee lists are over (and those activities could get you in big trouble!). There are tricks that you can use to make sure that you get through to a recipient's inbox, as well as techniques that can improve your email engagement (open and click) rates. We have over 10 years of email marketing experience and can help you put together effective campaigns that will yield results.

What email platform is best?

The tools we recommend are usually based on the size of your business, your budget, and the size of your current database. Some platforms work better for small businesses than large, and our recommendations are based on years of experience using a majority of the major email, marketing automation, and CRM systems available, including HubSpot, MailChimp, Constant Contact, Marketo, SalesForce, SendGrid, and others. We can also recommend integrations between your systems and best practices for setting those up, while also saving you money.

I just need someone to "turn on" my SEO

We hear this one more frequently than you might imagine. SEO, or Search Engine Optimization, is a series of techniques that can be implemented to improve how people are finding your site. It's not exactly a feature you "turn on" but a series of small changes that can make a big difference. We're experienced at helping to optimize websites using both on-page and off-page techniques that can help bolster your traffic.